{"id":4280,"date":"2026-01-12T00:38:00","date_gmt":"2026-01-12T00:38:00","guid":{"rendered":"https:\/\/welcorp.com\/public\/?p=4280"},"modified":"2026-03-13T00:59:57","modified_gmt":"2026-03-13T00:59:57","slug":"acma-sms-sender-id-registrations","status":"publish","type":"post","link":"https:\/\/welcorp.com\/public\/acma-sms-sender-id-registrations\/","title":{"rendered":"ACMA SMS Sender ID Registrations"},"content":{"rendered":"\n

From July 2026, your business will need to register any branded SMS Sender IDs with the ACMA (Australian Communications and Media Authority) if you want to keep using them. This requirement comes from the Telecommunications (SMS Sender ID Register) Industry Standard 2025.<\/p>\n\n\n\n

In simple terms, the Standard makes sure that alphanumeric sender IDs are only used by businesses that can prove they have the right to use them. It\u2019s all about protecting brands and cutting down on scam, spam, and other malicious messages.<\/p>\n\n\n\n

WEL is a participating telco with the ACMA and is already registering SMS sender IDs on behalf of clients.<\/p>\n\n\n\n

It\u2019s worth noting that sender ID controls aren\u2019t new. All current system users already have sender ID restrictions in place. Current industry rules require messaging providers like WEL to prevent sender IDs from being misused. These controls ensure that only approved users and businesses can send SMS messages that represent a specific brand.<\/p>\n\n\n\n

Let\u2019s look at what all this means for you, and how WEL is managing the ACMA SMS sender ID registrations and can help your business ensure you\u2019re registered.<\/p>\n\n\n\n

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Preparation<\/h2>\n\n\n\n

In preparation for the ACMA registration process, we have already identified the sender IDs that each business has used in recent months. This is an important step because the Standard requires telecommunication providers to offer sender ID registration on behalf of customers and to submit the required information<\/a> before the 1st of July 2026.<\/p>\n\n\n\n

If you\u2019re a current system user, you can easily check which sender IDs are already approved for your account. Just log in, go to My Details<\/strong>, then Change My Details<\/strong>. Under SMS options you\u2019ll see a dropdown list of all available sender IDs where you can select one as your default or request a new one if needed.<\/p>\n\n\n\n

\"Select
Select Authorised sender ID as a default, or request a new one<\/figcaption><\/figure>\n\n\n\n

Step by Step<\/h2>\n\n\n\n

First, we will contact you to offer the registration of your existing sender ID or IDs. This email will explain the requirement, list your current sender IDs, and outline the process. We\u2019ll also remind you to check that your authorised contacts on the ABR (Australian Business Register) are up to date.<\/p>\n\n\n\n

The person handling the registration doesn\u2019t need to be listed on the ABR, but they do need to be approved by the business and pass an identity check using myID<\/a>. The ACMA\u2019s process for this is covered in section 4 of their guide for businesses and organisations<\/a>.<\/p>\n\n\n\n

Next, you\u2019ll confirm which sender IDs you want registered and nominate a contact person to manage the ACMA process. This step is important because the ACMA sends automated emails directly to that contact once registration begins. If your nominated contact isn\u2019t listed as an authorised contact on the ABR they\u2019ll need to request access to ACMA Assist through an authorised contact.<\/p>\n\n\n\n

Then, WEL will initiate the registration. The information required includes:<\/p>\n\n\n\n