Bulk SMS Gateway Australia — Send SMS Broadcasts, Campaigns & Alerts

Australia’s bulk SMS platform for marketing, operations, and transactional messaging.

WEL Corporation’s bulk SMS gateway gives Australian businesses everything they need to send SMS broadcasts, marketing campaigns, transactional messages, and alerts via our web portal, email to SMS, or API. Every feature is available to every customer regardless of budget, with no lock-in contracts and no minimum spend.

A man smiling after receiving an automated SMS notification
Four people checking their communications dashboard to send automated SMS

Why Australian businesses choose SMS marketing

SMS delivers open rates of 90–98% and reaches customers in seconds with 90% of messages read within three minutes of delivery. WEL Corporation’s no-code SMS platform lets you build integrations with your existing applications and IoT devices without third-party providers, keeping your data and delivery in Australian hands.

Australian SMS delivery via multiple telco connections

WEL Corporation maintains connections with multiple Australian telco aggregators, routing your SMS traffic for optimal delivery speed and reliability. All data is hosted on Australian servers, ensuring data sovereignty for your business and your customers.

Custom SMS sender IDs and virtual SMS numbers

Choose a custom alphanumeric SMS sender ID to keep your brand front and centre. Use our shared number pool for one-way, two-way, or three-way SMS conversations, or assign a dedicated virtual SMS number for your application.

Schedule SMS broadcasts and track campaign results

Our systems let you schedule SMS broadcasts at a specific time, or distribute them over a time period. We provide variable mechanisms to enable automation of message content, without code.

SMS template library for consistent brand messaging

Keep your brand messages consistent with a template library for SMS campaigns and landing pages.

Built-in HTML editor for SMS landing pages

Build and customise SMS landing pages with our built-in HTML editor. Create rich, branded web experiences and integrate them with your SMS campaigns.

Personalise bulk SMS with unlimited merge fields

Unlimited merge fields let you personalise bulk SMS content for each recipient in the message body, landing pages, or email. Create your own custom fields to match your data.

SMS opt-out compliance made easy

WEL Corporation supports multiple SMS opt-out methods to keep your campaigns ACMA compliant including direct reply, web link, and alphanumeric sender ID compatible opt-out for branded messaging

Two-Way SMS for Reminders, Confirmations & Alerts

Use two-way SMS to automate appointment reminders, delivery confirmations, and operational alerts. Customers can respond via keypress or direct reply ideal for confirmations, surveys, and multilingual messaging campaigns

SMS Two-Factor Authentication & OTP

Add a layer of security to your platform with SMS-delivered one-time passwords and verification codes. Fast, reliable, and easy to integrate via API.

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