About Us

Opt-Out Statement Policy

Whether an opt-out statement is required depends on the nature of your broadcast. Commercial and marketing messages must include one; most transactional communications are exempt.

Does This Apply to Me?

Commercial & marketing broadcasts — opt-out required

If you are sending promotional or marketing material — media releases, advertising, offers, newsletters, or any message whose primary purpose is commercial — you must include a clear opt-out statement under the Spam Act 2003 and as a condition of using WEL services.

Transactional broadcasts — generally exempt

Messages sent as part of an existing relationship or service obligation are generally not required to carry an opt-out statement. Examples include:

  • Medical records, referrals and clinical correspondence
  • Invoices, statements and receipts
  • Appointment reminders and booking confirmations
  • Legal notices and court documents
  • Order or dispatch confirmations
  • Security alerts and account notifications
Not sure which applies? The boundary between commercial and transactional isn’t always clear-cut. If you’re uncertain whether your broadcasts require an opt-out statement, seek independent legal advice. WEL support can also discuss your use case — call 1300 739 939.

Required Opt-Out Statement (marketing broadcasts)

For commercial broadcasts, include a clear opt-out statement on the first page, such as:

“If you do not wish to receive future communications from the sender, please contact us by the fax, phone or email address provided in this document.”

Your Obligations When a Recipient Opts Out

  • Honour the request promptly and notify WEL so the contact can be blocked from future broadcasts.
  • WEL maintains an opt-out list that is automatically applied to all future broadcasts from your account.
  • Continued sending to opted-out recipients may result in restrictions on your WEL account and exposure under the Privacy Act 1988 and Spam Act 2003.

To add contacts to your opt-out list, go to My Lists › Optout List in the left-hand menu of your account.