In today’s fast paced world, capturing and retaining consumer attention requires more than just a well-crafted text message. This is where Multimedia Messaging Service – MMS really shines. It’s a dynamic and versatile communication tool that can significantly improve your marketing efforts. Unlike SMS, which is limited to text, MMS allows businesses to send media content directly to consumers’ mobile devices, making messages far more engaging and impactful.
What can you send?
MMS now supports a wide range of file types, enabling you to deliver a multimedia experience directly to your customers mobile phones. Some providers offer a limited range of media types that you can send while others, can offer a wider range. It is important to consider what media types and file sizes your provider allows when considering MMS for marketing.
A communications provider like WEL can offer media options such as:
Images: jpg, png, gif
Audio: mp3, wav
Video: mpg, mp4, avi, mov, 3gpp, wmv
Documents: pdf, vcf
Contact: icf, vcf
Calendar: ics, vcs
This variety allows for personalised and creative marketing campaigns that can include anything from a promotional video, an animated gif, an eye-catching image, or even a detailed brochure.
Our system supports around 800kb file sizes (up to 1.2Mb once base64 encoding is applied).
Why MMS is great for marketing
One of the primary reasons MMS is great for marketing is its ability to encourage engagement. Visual and auditory elements naturally capture attention more effectively than text alone. MMS messages tend to have a higher engagement rate than standard SMS because they stand out in the customers inbox. When a customer receives a colourful image or exciting video, they are more likely to pay attention, remember and engage with the content.
Additionally, rich media content significantly improves brand recall. Videos, images, and audio leave a lasting impression, making it easier for your customers to remember your brand. Things like videos demonstrating products, or catchy tunes, can stick in a customers mind long after they’ve viewed the message, increasing brand recognition and loyalty.
Conversion rates are one of the most important metrics in marketing. Engaging multimedia content can lead to better understanding and interest in your products and services. For example, a well-crafted video showcasing the features and benefits of a new product can be far more persuasive to a customer than a text description, leading to a higher likelihood of conversion.
Personalisation is another powerful feature of MMS, it allows for a high level of customisation, enabling you to tailor your content to specific segments of your customer base. You can send personalised video messages, product recommendations based on previous purchases, or birthday cards with special offers. This creates a more personalised customer experience, encouraging customer loyalty and engagement.
The versatility of MMS means it can be used for many different types of purposes. For product launches you can use videos and images to showcase the new features. A short video can highlight the key features of a product and be more engaging than a SMS announcement. For promotions and discounts, colourful flyers or animated gifs with discount codes can help create a sense of urgency and excitement for your customers, encouraging them to take immediate action.
Other applications
Customer support is another place where MMS can shine, and has a big impact on customer retention. Providing step by step instruction via video or images can improve your customers’ experience when they’ve purchased a new product from your company. If your company hosts events for your clients, including calendar files that they can click to add to their calendar is a small thing, but makes the experience smoother for your clients. Follow up messages can be personalised with thank you videos or images to make your customers feel valued and appreciated. Effective use of MMS is a simple way to increase customer satisfaction and loyalty.
Best practices for MMS marketing
To maximise the effectiveness of your MMS campaigns it’s important to follow best practices. You should ensure all media files are optimised for mobile devices to avoid long loading times or compatibility issues. While MMS allows for rich content, it’s still crucial to keep messages concise and to the point. You should avoid overwhelming the recipient with too much information. Always include a clear call to action to guide recipients on what to do next, whether it’s visiting a website, watching a video, or redeeming a discount.
Testing your MMS messages on different devices before launching your campaign can help you to identify and fix potential technical or compatibility issues. Additionally, tracking the performance of your messages through analytics is important. This allows you to monitor click through rates, engagement, and conversion rates, providing insights to help you continually refine and improve your marketing strategy.
MMS is a powerful tool for marketers looking to create more engaging and memorable interactions with their customers and clients. By leveraging the diverse range of file types available and the high engagement rate that multimedia content provides, your business can greatly improve your marketing efforts and drive better results. As mobile technology continues to evolve, integrating MMS into your marketing strategy can give your company a competitive edge. This helps you stand out in the digital landscape. WEL Corporation not only provides MMS capabilities, but also the analytic tools you need to refine your marketing strategy. Speak to us today to find out how you can start integrating MMS into your company’s marketing efforts.
