How WEL helps Retail and E-Commerce businesses.
In retail and e-commerce, success often relies on how fast and effectively you communicate with customers, suppliers, and your staff. WEL is a cloud-based messaging service in Australia that is helping businesses meet these demands. With all data securely hosted in Australia and adhering to Australia’s strict regulatory standards WEL offers security and performance in equal measure.
What does that mean for your retail or e-commerce business?
Real time customer engagement
Retail in the modern day is fast paced. Customers want to know when their order is confirmed, shipped, delayed, or ready for pickup. With WEL’s platform your business can automate these notifications through SMS, MMS, or email. This engagement with customers builds trust and brand loyalty, while also helping to lower overheads. With automated communication your staff are freed up to handle other pressing tasks.
What sets WEL apart is the flexibility that is enabled by all your messaging services being on one platform. Want to send a personalised promo code via SMS? Or a product preview with images through MMS? WEL allows you to do both, and more, on a large scale. The platform supports scheduled sends, bulk messaging, personalisation, and two-way engagement helping you reach your customers with the right message at the right time and encouraging customer engagement and loyalty.
Automation and efficiency
Retail systems can be a mess of disconnected platforms, CRMs, ERPs, POS, and more. Welcorp can simplify communications for your business by integrating directly into your existing systems. Whether you’re using Salesforce, Shopify, or another custom solution, WELs API and integrations make it easy to trigger automated messages without manual effort required by your staff.
For example, when a customer places an order, you can trigger an SMS confirmation immediately. If there is a delay in filling the order a follow up message can be sent automatically. Returns? Refunds? Delivery updates? They can all be handled through an automated messaging platform like WEL. Never forget to send a notification or update again!
Marketing
Email still has its place in marketing, but open rates are dropping year over year. On the other hand SMS has a much higher engagement rate. WELs tools can help your business take advantage of this. Whether it’s sales, loyalty program updates, or restock alerts, the messages go straight to your customers phone where they’re more likely to actually read and engage with them.
MMS adds even more impact to your marketing strategy. You’re not just limited to text, you can send pictures, videos, or even QR codes to drive traffic back to your site. To learn more about how powerful a tool MMS is in marketing read our blog post about MMS for engagement and impact.
Regulatory compliance
All of WELs infrastructure is hosted in Australia which matters more than ever. With rising concerns about data privacy and compliance, especially in industries handling personal data or payment information, Australian based hosting ensures your data stays within the country and meets all national regulations and standards. If your business is serving Australian customers, this is a big advantage and can be a great selling point.
Only pay for what you use
With WEL there is no minimum spend, no long term contracts, and no hidden fees. You only pay for what you use, and only if the messages are delivered. This makes WEL a great fit for your business no matter the size, whether you’re a small retailer testing SMS marketing for the first time or a large player in the world of e-commerce looking to optimise your messaging solutions. WELs pricing structure ensures your business can scale without worrying about unnecessary costs or fees.
Retails is about great customer service and standing out in the crowd. WEL gives you the tools to achieve these goals through powerful messaging, flexible integrations and a platform that’s both cost effective and secure. If you want to engage customers better, cut operational costs, and drive more conversions, WELs messaging services may be the exact thing your business needs.
